We work closely together with your Boards of Directors or Marketing Team to make lead generation engine that brings more revenue through marketing đ°
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When we talk about growth marketing, we mean turning your marketing into a revenue growth engine to Minimize CAC (Customer Acquisition Cost) & Maximize CLV (Customer Lifetime Value).
1. You can accelerate your business growth when youâve nailed down your Ideal Customer Profile (ICP), your positioning in the market, and the way you differentiate your product or service from its market alternatives. But thatâs only the first step.
Then, comes the next part âcustomers.Â
Growth marketing is often mistakenly measured in new customer acquisition alone. Thatâs only one part of the equation.âď¸Â
2. To achieve revenue growth, youâll also need to activate and retain your existing customers and help them buy more from you.Â
The goal is to help your customers become so successful that they want to stay, buy more, and promote your company to their networks.
And thatâs sustainable revenue growth through marketing.âď¸
Neat, right?
From strategy to design, data analysis to copywriting, weâre here to help with it all. When you hire a Growth Team at Orca Strategic, you get direct access to your very own multidisciplinary growth team.
We offer all of the necessary skills in-house, to ensure that we can find your specific route to growth and make it happen.
Our goal is to systemize your sales- and marketing operations. So you can get the quality traffic you need to generate leads and make your internal marketing the respected go-to department it should be. Youâll be in good company.
What are the biggest growth opportunities & bottlenecks? Retention / Upsell / Cross-sell / Acquiring freemium users / something else?
Where should the company be 5-10 years from now?
Jobs To Be Done (JTBD), i.e. use cases over buyer personas: what is the problem the best-fit customers are trying to solve with the product?
Company growth goals prioritized, per segment / market / product / business / category / location / something else?
Ideal Customer Profile (ICP), i.e. who are the best customers?
What are the direct and indirect alternatives?
Email workflows, A/B testing, chatbot playbooks, technical SEO, CRO, optimizing product pages, building & testing landing pages, defining buying journeys, etc.
Customer research, brand strategy, value proposition & key messaging, etc.
Content strategy, SEO, blog posts, articles, reference cases, newsletter, onboarding emails, social media, ebooks, product explainer videos, podcasts, webinars, etc.
Building dashboards, setting up & optimizing Google Analytics (e.g. updating GA events, goal conversions, and GTM tags or setting up proper GA structure for properties and views), etc.
Set-up, running & optimizing, keyword research, retargeting, experimenting, etc.
Infographics, slides, ebooks, banners, websites, sales presentations, etc.
Weâre convinced that every hour spent on research and strategy has a multiplying effect on eventual results for your business.
On average, people spend 145 minutes per day on social media. To capitalize on this, social media advertising projects your brand to a specifically targeted audience by finding them where they already are.
Your target audience is looking for products and services on Google. SEA campaigns ensure that your page pops up at the right place at the right time. Youâll be presented as a solution to a moment of inquiry, at the top of a search page.
Well-written copy and vivid designs form the basis of each campaign and are responsible for communicating the value of your product or service. Thatâs why we have in-house copy and design experts to create the text and visual assets that support your brand and convert.
Receiving high traffic at the top of your funnel may look promising, but without conversions, itâs just a waste of resources. Conversion Rate Optimization focuses on increasing the likelihood that a visitor will convert to a sale on your website or landing page.
tapping into niche segments and creating highly personalized email flows, working on efficiency by automating email flows and spotting revenue opportunities in your database. Also, email campaigns form a great follow up for top-off the funnel leads that are nurtured with paid advertising campaigns.
